LIME and Digicel Clash in New Kingston

The mobile wars reached fever pitch levels today in New Kingston when Digicel's launch was temporarily disrupted by LIME's promotional team. There were scenes of a dance-off by women clad in LIME and Digicel fatigue. Since last week's announcement by LIME to slash their mobile call rates to 2.99, last night Digicel announced their own cut in prices to 2.89 as both seek to position themselves as the superior mobile phone company in Jamaica.